03 August 2010
Hitting the Mark
To say the last two years have not been a good period for the financial services industry would be a massive understatement, but to add that there are good opportunities coming out of the recession is also not overstating things.
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03 August 2010
Relevance of financial direct mail has gone up not down
Investment product providers are failing to engage consumers who intend to invest, especially those most likely to have the wealth to buy their products.
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25 March 2009
Most UK finance directors support greater marketing investment during a recession
More than four out of five finance directors in the UK believe that by investing more in marketing and customer analysis during the current downturn, companies are more likely to enjoy a competitive advantage during a recovery period, according to a new survey by database marketing and consumer insight firm KDB.
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17 March 2009
Finance directors back marketing investment
Finance directors across the country believe that marketing investment should be strengthened during the economic downturn to benefit their firm in the long-run, according to a new report.
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01 October 2008
KDB gives customer downturn tips
Matthew Boot, chief analyst at KDB, has revealed how marketers can make the most of a customer downturn.
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01 May 2008
UK economy is migrating north
The KDB Annual Survey of UK Company Directors 2008 has found that more and more company directors are choosing to live outside of London and the South East.
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