25 March 2009
Most UK finance directors support greater marketing investment during a recession
More than four out of five finance directors in the UK believe that by investing more in marketing and customer analysis during the current downturn, companies are more likely to enjoy a competitive advantage during a recovery period, according to a new survey by database marketing and consumer insight firm KDB.
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17 March 2009
Finance directors back marketing investment
Finance directors across the country believe that marketing investment should be strengthened during the economic downturn to benefit their firm in the long-run, according to a new report.
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01 December 2008
KDB picks out SME and entrepreneur hotspots
Analysis by KDB of shareholder-directors across the country has revealed where marketers targeting small and medium enterprises (SMEs) and wealthy individuals could focus their efforts.
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01 October 2008
KDB gives customer downturn tips
Matthew Boot, chief analyst at KDB, has revealed how marketers can make the most of a customer downturn.
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01 May 2008
UK economy is migrating north
The KDB Annual Survey of UK Company Directors 2008 has found that more and more company directors are choosing to live outside of London and the South East.
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