Wealth Management Prospect Pool

A Wealth Management Company required to target market to High Net Wealth Individuals. These individuals are targeted for either an invite to a seminar or a more personalised approach by an advisor.

The constitution of the database is the marketing Electoral role overlaid with various Lifestyle attributes plus a propensity model, council tax bands, current house price, and length of residency and data of birth where possible. The database has a regular updated with people who have become clients and suppression details. Council Tax bands are then sourced from the governments Valuation Office, House Prices from the governments Land Registry. This information is then applied to our AIPPI (Average Individual Property Price Indicator) and a house price is allocated to each household. The propensity model gives a score on the likelihood of a particular prospect to respond.

Advisors can then plan where and when they wish to run seminar events in the future. They have web base online tools to select and book data. This can be done by a detailed selections of the database based on what data is available in a particular area at a particular time.

The system knows what other advisors are in the area and does not select data that has already been selected by another advisor if the dates are within a particular timeframe, which is known as the Active Ring Fence. This ensures that the data is not over exposed and that clashes do not occur. Once an advisor has created that first contact with a prospect, then the advisor can protect that prospect for a period of time so that he can develop that person into a client.

Additional advisor sourced data is weekly passed against the Active Ring Fence to see if the prospect is currently not being marketed to by another advisor, if the data is free then it is added to the Ring Fence for the Partner for a specified amount of time.

All prospect data is dispatched directly to the printer along with other strategic information required for a particular seminar.