Knaulage DB Limited is a company set up by Shane Baylis, the former Managing Director of The Database Group, to build and supply marketing databases which interface with and are sympathetic to other computer systems within a clients organisation.
Development of systems that enhance data and give greater levels of understanding
are crucial in this day of CRM.
Shane, with like minded colleagues, have set up a range of services which develop the clients understanding of the data, helps the client to track and enhance campaigns and to interface with internal and external data sources.
Some people have asked the origin of the name of the company, it is a late 15th or early 16th century version of the word Knowledge, it can be found in the poem Orpheus and Eurydice by Robert Henryson and the DB stands for DataBase.