Information

Information is crucial for decision making at all levels of business. Better the information better the decisions. There is a wealth of information available that can be related to a companies business and customers. Knaulage DB produces statistics and charts covering many informational areas. The starting points are straightforward reports on an area where your business is or your customers are. Leading to more detail cross reference specific data on areas that are highlighted as particular areas of interest. Data overlays are used when implementation of marketing or management strategies are required to pinpoint customers or prospects.

Data Availability

Data is available at a national level at the largest concentration, and then generally ward level at the smallest level and point’s in-between. The information at these levels is categorised at the following
Census (183 datasets) - Census Datasets
Crime and Safety (3 datasets) - Data on crime, fire statistics and road accidents.
Economic Deprivation (16 datasets) - Data relating to economic activity, poverty and the provision of selected welfare benefits.
Education, Skills and Training (27 datasets) - Includes information on educational attainment, school absence, enrolment to higher education and numbers of students.
Health and Care (20 datasets) - Data includes health, life expectancy, hospital episodes, healthy lifestyle behaviours and provision of unpaid care.
Housing (51 datasets) - Information on housing demand and supply, tenure and condition, overcrowding and homelessness.
Indicators (16 datasets) - Summary statistics and indicators representing themes across all topics.
Indices of Deprivation and Classification (12 datasets) - Includes the Indices of Deprivation, Socio-Economic Classification and Area Classifications.
People and Society: Income and Lifestyles (41 datasets) - Information on income, including direct measures and indirect indicators, as well as lifestyles of families and households.
People and Society: Population and Migration (45 datasets) - Overall size and structure of the population as well as individual components of demographic change, such as births, deaths and migration.
Physical Environment (12 datasets) - Information relating to land management, regeneration and economic planning. This topic also includes data relating to air quality.
Work Deprivation (52 datasets) – Business and economic activity data, work-related benefits claimants, and participation on government training programmes.

Adapted from data from the Office for National Statistics licensed under the Open Government Licence v.1.0.



Process

Data is available at a postcode and house level in the form of Geo-demographic grading and specific demographic systems for particular industries. These are used for pinpointing customers and prospects which a company wishing to communicate with. There are various systems available and they all have their strengths, the most appropriate is used for each individual client.