KDB Ltd - Analytics


	Analytical Segmentation To take electronic information about a client's customers or prospects and by using various statistical techniques, build groups of like data so that the various segments can be acted upon differently. Some clients will not be data rich and therefore third party data can be used to enhance the source data and give the segments greater relevance. Groups can be as small as one, therefore being true one to one marketing, although this is not always economic.


	Business Analysis Knaulage DB will look at a particular client problem and develop a strategy to solve the problem, this is done in partnership with the client and to a set procedure which will give the client a well thought through, clearly documented solution. Implementation of that solution can be partnered between the client and Knaulage.


	Customer Insight The building of profiles, patterns and behaviour trends for groups of customers. The development of knowledge about the way customer actions happen and when they happen. The insight into differing groups of customers is crucial to how and when they buy product. Future strategies can be developed from the knowledge gained.